Department of Business Administration
The Bachelor of Business Administration (BBA) programme at Sathya Saai Arts and Science College for Women is designed to provide a strong foundation in management, business practices, and leadership skills. Affiliated to Annamalai University, the course equips students with the knowledge and competencies required to thrive in the dynamic world of business and entrepreneurship. It focuses on cultivating analytical thinking, communication, and decision-making abilities for future managers and leaders.
Students are introduced to a wide range of subjects including Principles of Management, Marketing, Human Resource Management, Financial Management, Organizational Behaviour, and Business Law. The programme integrates theory with practical exposure through case studies, simulations, and business projects, ensuring a holistic learning experience that mirrors real-world corporate environments.
Workshops, guest lectures, and internships form an integral part of the curriculum, offering students opportunities to interact with industry experts and gain hands-on knowledge. The department also encourages entrepreneurial thinking and innovation, preparing students for roles in management, marketing, finance, and consultancy, as well as for pursuing higher studies like MBA and professional certifications.
The BBA programme is structured under the Choice Based Credit System (CBCS) and spans across six semesters. The curriculum blends Management Core Subjects such as Principles of Management, Financial Management, Marketing Management, Human Resource Management, and Business Law, with supportive courses like Business Communication, Organizational Behaviour, and Entrepreneurship Development.
Students are also trained in Quantitative Techniques, Economics, Business Analytics, and Computer Applications to build analytical and decision-making skills. Elective subjects are offered in areas such as International Business, Supply Chain Management, and Digital Marketing, enabling students to specialize according to career interests.
The curriculum emphasizes case studies, project work, internships, and presentations, which develop managerial insight and real-world problem-solving abilities. ICT-enabled learning and industry interactions ensure that students stay aligned with current business practices and global trends.
Graduates of BBA are well-prepared for careers in Management, Marketing, Finance, Human Resources, Retail, Consulting, and Entrepreneurship. They can work as Business Analysts, Marketing Executives, HR Coordinators, Financial Consultants, or Operations Managers.
For higher studies, BBA provides a strong foundation for pursuing MBA, M.Com, MCA, or professional certifications like Chartered Financial Analyst (CFA), Digital Marketing, and Data Analytics. The programme also equips students to appear for competitive exams in banking,
Duration : 3 Years
Total Semester : 6
Medium of Teaching : English
Syllabus : Download
